How to Use Personal Branding to Bag a Job

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Nowadays, the way we are seen by others is more important than ever. Having a clear image that speaks by itself and expresses who we are and what we do can greatly increase our chances of succeeding in life on whatever we decide to do. And when it comes to getting that dream job, what better strategy than building a strong personal brand that sells the best version of yourself? Here’s how personal branding can help you secure your dream job!

What’s Personal Branding?

Personal Branding is the image others get from us. It’s what explains who we are, what our skills and talents are, it describes what we bring to the table, and what makes us stand out from the crowd. The more clear and concise this image is, the more efficient you’ll be at establishing your individuality and uniqueness in front of any potential client, customer, or employer.

So, in order to succeed at bagging any job, you must project an unforgettable and intriguing image that lures people’s interest and attention; an image that tells employers why you are the right choice. How? By following these steps:

Develop Your Brand

In order to build a strong personal image, you need to define the qualities that will shape your personal “brand”; but how can you do that? By knowing yourself! In other words, an efficient personal brand relies on how you differentiate yourself from others. What are the things that make you unique? What drives you? And how are you, and only you, the perfect candidate to fulfill a company’s needs?

Start by defining how you want to be perceived and what your core values are. Determining your professional interests, goals, priorities, and expectations will help you set the foundations of your personal image and to transmit the true essence of who you are. So, the more specific you are about who you want to be, the more defined and consistent your personal brand will be.

Strengthen Your Brand

Once you’ve defined what your personal image would be like, it is time to bring it to life. Build up the proper online presentation according to your personality. Create a consistent online persona through your social media profiles (e.g. Facebook, Twitter), put together a compelling resume based on your experience, interests and goals. Also, don’t miss out on any chance to take advantage of other tools that could help you boost your Personal Branding (e.g. business cards, cover letters). The most important thing is to live up to the image you've built and to actively nourish it throughout your professional career.

Introduce Yourself in a Powerful Way

Introducing yourself is the most important step towards selling the abilities and values you represent, as it is the first chance we get to interact with others. Therefore, the way to do it must be striking and interesting so as to make a positive impression that will leave potential employers wanting to know what you can offer.

In order to introduce yourself in a powerful way, your introduction line must be short, concise and intriguing. A precise phrase that would leave people wanting to know more about you. Avoid using buzzwords or complex terms; instead, try using words that would draw the attention of a target audience that would benefit from your skills or what you can do (e.g. “I create events that people remember” – Melanie Warner).

A great introduction phrase is pretty much like a headline: its purpose is to catch the eye the reader so you can set a productive conversation in order to sell them the best version of you.

Using Personal Branding can represent a great advantage for job seekers as it offers a great variety of tools to help them transmit the right image in the business world. So, whether you’re new at getting a job or you’ve been part of the professional world for a while now, personal branding can help you build the image you need in order to get the job of your dreams.

Nany Indriago/NEUVOO
Online Content Creator