A Hands-On Approach: The Benefits of Job Fairs

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They say that if you want something done right, you have to do it yourself. Recruiters have all sorts of tricks and gimmicks for attracting talent, but there’s one approach that has been proven effective time and time again, and that is attending job fairs. We rely so much on technology that we forget the importance of having a hands-on approach on things, of getting our hands dirty, and going to the battlefield instead of waiting in the safety of our foxholes.

Job fairs are one of the best ways to scout and attract new talent. When we compare it to almost any other techniques and strategies in the book, job fairs come on top in most aspects due to their simplicity and the many advantages they pose. Here are some of the most important ones.

1. They’re Perfect for Small Companies: Not every company can be like Apple, Amazon, or Google. Those are the big boys and people flock to them like moths to a flame. If you’re a small company, you need to go out and catch those moths yourself! Job fairs are perfect for this.

Prices at a job fair can vary from one to another depending on how popular they are, how many people attend, location, and the space that you might want to rent out. But even if they are a bit pricey, consider it an investment in the future of your company; you have a place where candidates literally gather to find a job and take a look at the market, which leads us to the next point.

2. There Are Plenty of Qualified Candidates: If you’re looking for fresh meat, there’s no better place than the market, and if you’re looking for qualified candidates, there’s no better place than a job fair. Candidates that go to a job fair are often recent graduates or are about to become so, they are eager to jump-start their careers and prove themselves.

Many educational institutions such as universities and colleges often hold this type of events for their students. They’re a great opportunity for companies to scoop up some talented candidates looking for a job in the area they are specializing in.

3. It’s Good for Your Wallet: Cut the red tape, and get right to the point. One of the main advantages of having candidates come directly to you is that you can save a lot of money on advertising campaigns and other schemes that are used to lure people in. It’s just you and your candidates having a one-on-one. Surely, some job fairs charge companies a certain fee to attend but when you consider all things you will see that it is quite the steal.

No advertising also means that you will be saving the time it takes for promotions to reach their target. It’s an instantaneous interaction with people who are actively looking for a job, you can screen candidates and hold interviews on the spot!

4. Boost Up Your Brand: When you attend these events people are bound to notice you. This is the right time to bring your A-Game when it comes to branding. Many companies choose flashy displays on their booths, others go for the good old promotional material. There’s no rule that dictates which approach is better, it’s just a matter of choosing whatever works best for you.

Think of job fairs as a stage where you can showcase your name, your brand, and your culture. It’s a space where you can get people to know you, and not just job seekers, we’re talking about networking with other companies, unions, and recruiters.

Attending a job fair is a way of taking recruiting into your own hands. You get a chance to go out there and interact directly with candidates, you can promote your brand in a very efficient manner, and you can save money and time while doing so.

Job fairs are not a thing of the past, they’re not dead; they are still going strong and to this day they still are a very efficient way of recruiting new talent.

Edu Rojas
Content Marketing Editor at neuvoo