A Quick Guide to Seasonal Jobs Recruitment

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The end of the year is right around the corner. But what really matters to most businesses is that it is one of the most profitable times of the year. During the holiday season, many companies expect a considerable increase in sales and activity, especially in the retail and transportation sectors. So, one of the things they need the most during this time is a few extra hands on board!

What is a Seasonal Job?

If we stick to the most basic definition, a seasonal job is any type of remunerated activity that takes place during a specific time of the year. The most popular seasons for these jobs are summer and winter, since it’s when most people have time off and are willing to spend more money on leisure activities like traveling and acquiring other goods and services.

It should come as no surprise that Halloween, Black Friday, and Christmas are the three most profitable holidays of the year in the American market. And all of these festivities fall during the last quarter of the year, therefore it’s when companies need the most help.

How do I attract seasonal workers?

The typical candidates for seasonal jobs are young people and students since they have more time in their hands due to school break for the holidays. Seasonal jobs offer them possibility of having an extra income when they are not busy studying. But money is not the only thing in their minds!

The best way to attract seasonal workers is to post your job ads where they will see it, so you need to step up your social media game. Job boards and aggregators are always a good option to reach out to potential candidates, but you can also get better results if you advertise your openings in universities and colleges.

Timing is also crucial! If you’re looking for workers to help you during the Christmas season, you might want to start looking no later than mid-October! Time is key here and the more you have, the better.

When writing your job ads, it is very important that you are clear about what you’re looking for. When searching for seasonal workers it is always better to include that information in the title of the ad. For example: Supermarket Cashier (Full-time, winter season). Furthermore, most seasonal jobs don’t require any particular skills, but if you need someone with certain physical abilities or certifications, make sure you make it clear in the job description.

What are you offering in compensation?

As we said before, the majority of your potential candidates will not come to you based only on how much money you’re offering. Young workers value other things in their job besides salary, they care about benefits, perks, end-of-season bonuses and flexibility in their work schedules even in seasonal jobs.

Another great idea is to incorporate a loyalty bonus for employees who are willing to return next year, and repeat the experience. It may seem silly, but this is something that can really help streamline the recruitment process next season.

If it exists, let your seasonal employees know if obtaining a permanent position at the end of the season is a possibility. However, don’t ever put that option on the table if you’re not sure that you’ll be able to keep your word on the matter.

How can you hire seasonal workers effectively?

One of the most common mistakes recruiters make when hiring seasonal workers is thinking that they don’t have to pay much attention at what goes on during the recruitment process since these employees are not going to stay in the company for long.

Nevertheless, it is important to keep in mind that seasonal workers will still interact with your customers, and they will do it during a time of the year when you are expecting a considerable rise in activity and sales. So, you might want to pay attention to whom you’re hiring since they will be the face of your brand during this period.

If you want this process to go smoothly and get good results, here’s a couple of suggestions:

Recruit by groups: Taking on multiple candidates at the same time is a good way to speed up the hiring process. Hosting recruitment events will give you the edge you need. Make sure to announce on local media that you’re hiring seasonal workers, and have them all show up at a certain date and place for group interviews.

Interviewing several candidates together not only saves time, it also serves as a good opportunity for possible candidates to create a bond with each other, and for you to evaluate how they might work as a team.

Focus on cultural fit: Like we said before, these workers may be temporary, but they will still work directly with your customers, and represent your company.

You need people that not only get the job done, but who also do it in a way that represents your values and company vision.

Hiring seasonal workers doesn’t have to be a nightmare, but it also shouldn’t be taken lightly. Take the time to evaluate each candidate as if they were applying for a permanent position. And always make sure to hire people who are compatible with your company.

Edu Rojas
Content Markering Editor at neuvoo