What Recruiters Should Know About Mobile-Friendly Sites

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Online recruitment is at a boom right now. All HR professionals know that the days of printing ads in newspapers and receiving written applications from candidates are gone. It’s safe to say that nearly 100% percent of job seekers use either job boards or job aggregators when searching for an opportunity. It seems clear then that creating engaging websites that are also easy to navigate, is a top priority for companies hoping to attract the best talent out there.

Statistics show that more than 2.1 billion people worldwide are active smartphone users. The vast majority of those people do most of their online activities through their mobile devices, and around 55% of neuvoo users browse for jobs from their smartphones or tablets.

If you have a smartphone, you should know that not all websites are mobile-friendly and that makes them rather uncomfortable to navigate. Most users will close that website instead of going through the drag of browsing an unfriendly page. These users will almost always go to another website that offers them the same thing they’re looking for, but in a better presentation.

Google, the most popular search engine in the world, actually rewards mobile-friendly websites. At first, they simply marked them with a badge that identified websites as mobile-friendly. Now, they’ve developed an algorithm to identify these pages and show them higher in the results page so that users will visit them more frequently. Not having a mobile-friendly website may even hurt your SEO statistics since Google won’t show you on the first page of results.

Mobile-friendliness and HR Recruitment

Something similar happens with job boards and job aggregators regarding mobile accessibility. Stop for a minute and log into your company’s recruiting website from your smartphone and see how it looks. Is it easy to navigate? Does all the information fit in the screen without having to scroll sideways? And most importantly, would you apply for a job through that website?

If the answer is no, it’s time to rethink and reorganize your recruitment strategies. Take into account that it is important to see things from the perspective of your potential candidates. Simplifying this process and making it easier for the user is essential to improve your candidate experience and ensure that the best applicants go through the whole recruitment process.

Think of what type of platform you’re using to post your job offers online. If you’re using job boards, the first thing you need to check is if they have a compatible mobile app for the most popular smartphones’ OS or if, at least, their website is mobile-friendly. If that’s the case, you’ll be able to reach more users, as most of them probably prefer to browse jobs through these mobile-friendly platforms.

On the other hand, if you’re using job aggregators, which redirect users to your company’s job offer section, it’s your company’s responsibility to ensure that the landing page is easy to navigate from a smartphone. If it isn’t, make sure to get in contact with your company’s IT or marketing departments in order to create a new version of the website.

What makes a website “mobile-friendly”?

In broad terms, a mobile-friendly website is simple, easy to navigate, and is light (content-wise). Creating a website that is easy to browse from a smartphone or tablet means that it should be compatible with the most popular and common mobile device operating systems, namely Android and Apple. Due to the limitation of display size and the need for touch-based navigation, a mobile-friendly website should include:

• Large fonts and easy to read texts (avoid long and heavy paragraphs).
• Light elements to provide easy and fast navigation.
• Big buttons that are easy to touch (click).
• An arrangement of elements that does not require users to scroll sideways.

Not having a mobile-friendly website could even get to the point of making you waste money. Many companies invest large amounts of money on recruitment processes: Using a job board or paying a job aggregator to feature your post can cost a hefty sum of money, and that’s without taking into consideration the money that goes into the interviewing, hiring, and training processes. All that invested money is basically going to waste every time a potentially good candidates that visit your job posting from a mobile device decides to close it because it was difficult to navigate.

Basically, by not having a mobile-friendly website, you’re missing out on a huge sector of the candidate pool. Almost none of the users that see your postings will remember to come back to your offer whenever they have access to a computer. They will most likely move on to the next offer, one from a company that has taken the time to make their site mobile-friendly, so, in the end, it’s your loss.

Don’t waste a good opportunity with a great candidate, make sure you’re reaching every single user that you can by making your website mobile-friendly.

Edu Rojas/NEUVOO
Content Marketing Editor