Personalizing Employee Experience: Recipe for Success

HR personalization
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What would happen if you could turn your business into a customized experience for your employees? The last few years have been all about customer satisfaction through personalization. Companies like Netflix, Amazon and Spotify are designed to offer a selection of services and products that suit a consumer’s needs and preferences. But entertainment is not the only industry that has yielded to the need of tailoring experiences to the individual.

Employees are bringing bigger expectations to the workplace every day. If you want to keep your turnover rates to a minimum and nurture your relationship with your team, you must understand the importance of HR personalization.

Start with candidates

A good job usually starts with a good ad. Younger generations expect targeted advertising via social media, which means that depending on who you want in your workforce, you will have to find and use the most popular or appropriate channels to really reach them.

Another instance of this personalization phenomenon happens during onboarding. The standard HR processes are getting old and that can lead to poor candidate experience and less than favorable results. New HR technology can help you create a more targeted and engaging onboarding experience.

Keep your team happy

The era of data has opened new doors in the HR world, allowing professionals in the field to discover a talent’s needs, strengths and weaknesses in an easier, quicker and more accurate way. Getting to know your workforce and understanding what they value the most at work allows you to adjust your processes to their preferences.

As a leader you are expected to have the capacity to deal with ongoing transformations and adapt your strategies to achieve the best outcome. Being open to promoting your employees’ wellbeing by implementing new perks such as flexible hours, alternative compensation, pet care or financial advice can make a big difference in your team’s performance.

Training is key

Some of the most important things you need to take care of are bolstering employee growth and training. Did you know that in 2030 around 14% of the global workforce will be forced to change jobs because of not having reskilling programs available at work?

As a manager you’re responsible for making sure your employees don’t become “obsolete” and that they stay at the top of their game. Offering training to update their skills is step one. Investing in their personal growth is an investment in your company’s future.

Go a step further into personalization

You’ve attracted good candidates. You’re keeping them happy and offering them training. Now it’s time to level up to hyper personalization. Customizing employee training programs to each individual’s learning style can be that next step. You might also want to take advantage of some of the latest HR trends and technologies, such as HR dashboards, to spot the best people with the most potential in your teams. A hyper personalization strategy can lead to creating more diverse teams and even designing jobs for people based on their specific skills and traits.


As customers we all want to be more than a number, we want to be treated like real people. The same applies in the workplace. People Analytics and other HR tools can help you personalize employee experience making workers more loyal to your company and better at what they do. The result of HR tailoring? Lower turnover and a fully upskilled workforce ready to face whatever challenges the industry may bring.

Juliana Posada
Online Content Creator at neuvoo