Pink Collar Jobs: Beyond Traditional Demographics

Pink Collar Jobs
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We have previously talked about the colors tainting the labor market. Even though designation of workers by collar color dates back to World War II, it hasn’t lost validity in modern times. No matter how loud we speak in favor of equality, habits are hard to break and some stereotypes still stand, as in the case of Pink Collar jobs.

What is a Pink Collar job?

Pink Collar workers used to be the label that defined women in the labor market during the 70s-80s, practically setting them aside from the traditional workforce. Nowadays, this concept has broadened its definition to describe what have become female dominated industries, such as childcare, social work, education and nursing.

Before people defined pink collar jobs as those requiring minimal professional training (if any), or the magical talent of a woman’s touch; but these were simply, for a lack of better words, the jobs men didn’t want. Why? Because they had lower pay and prestige, which made men reluctant to join these industries – or used to.

Today, men who have taken on positions in these categories reap the rewards of their versatility. Those who work in female-dominated industries have grown faster in their companies, had access to structural advantages and received higher pays than their female colleagues – due to what is known as the Glass Escalator phenomenon.

The Evolution of Pink Collar Jobs

Fortunately, our society is evolving and moving towards becoming more inclusive, based on the values of respect and diversity of gender, talents, interests and beliefs. Today’s job market can’t afford to slow down or lose valuable talent due to old stigmas or narrow mindedness.

Modern companies thrive on skill diversity and look for professionals that can help them build a successful, multi-talented workforce. These New Collar workers are able to develop both the hard and soft skills necessary to excel at their jobs, independently of the industry in which they practice.

However, there still are jobs that may surprise many for having a pink hue, such as in Social Media. Although it requires extensive marketing and editorial skills, like a traditional white collar position, it surely has been feminized in the way some companies phrase their job ads.

There is still so much to do

Women who venture into male dominated industries still tend to struggle to succeed simply due to their gender. Female professionals continue to be underrated and undercompensated in some industries. Thankfully, this has not fully stopped women from developing their professional careers proving that female power knows no boundaries, but there is still work to be done.

Words of advice

Pink, white or blue you should always take care of your employees and search for the best talent without any distinction of color, gender or religion. Talent and hard work should be compensated as deserved. Make sure you reward your employees and make them feel valued so they can perform their best.

Grace A. Cattini
Content Editor and Copywriter